About Calista Liotta

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So far Calista Liotta has created 2 blog entries.
10 12, 2019

Giving Customers What They Deserve – How AR Automation Improves the Customer Experience

2019-12-10T11:12:31-04:00December 10th, 2019|Blog|

Businesses success or failure hinges on the customer experience. Customer experience is the result of every interaction a customer has with your business – from marketing and sales, through to invoicing and payment - and it plays a large role in determining if a customer is going to do business with you again. Making the investment in this area will not only positively affect your customers, it will greatly impact your business as well. The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. So, what is the often-overlooked secret to delivering an exceptional customer experience and keeping customers coming back? Optimize, automate, and improve your back-office, including your AR process. Each touchpoint a customer has with your business plays a role in their decision to work with your company again. Read More

2 10, 2019

An Eye-Opening, Yet Typical, Day in the Life of Your Credit Manager

2019-10-11T10:57:58-04:00October 2nd, 2019|Blog|

Before: Too Many Systems … Too Much Wasted Time Meet Julie. Julie is a credit manager in the Chicago office of a large wholesale distribution company. Each month, she and her team of five collectors oversee thousands of customer accounts and over $4.5 million in past due payments. Every Monday at 9:00 a.m., Julie receives a Microsoft Excel report that contains key information on all of her accounts. The massive file contains more than 40 columns, and thousands of rows. The spreadsheet is Julie’s primary way to track aging invoices, payments, and disputes. But the data gets old – fast. As soon as someone runs the report, the data is stale...but Julie must rely on it for the entire week. Julie does the best that she can with the information she has on hand. On Monday morning, she carves up the Excel report into actionable items for the team. She Read More