Deloitte has published its Working Capital Series, that includes Strategies for Optimizing Your Accounts Receivable; Strategies for Optimizing your Accounts Payable; Cash Management; and Strategies for Optimizing Your Inventory (read report here).I enjoyed the Strategies for Optimizing Your Accounts Receivable. It is a short and worthwhile read.The series argues that given the cost of new capital, no business can afford to let its existing capital go to waste. However, often a business doesn’t realize how much cash is trapped on its own balance sheet. Freeing up that cash – by optimizing its working capital – delivers more than improved operational efficiency. It also gives a company the added liquidity it needs to fund growth, reduce debt levels, lower costs, maximize shareholder returns and even outperform its competitors.The article notes that most businesses have AR policies that dictate when to bill, how much to bill and when to collect. Unfortunately, not all businesses enforce those policies effectively – or even adopt the right processes at all. In many cases, it comes down to culture. A business that prioritizes sales often falls into the trap of extending credit to customers, offering discounts or ignoring payment terms if it means winning new sales. However, if management does not have a focus on working capital, no one will. The upshot? You end up unintentionally providing customers with free financing.While no company intends to adopt weak accounts receivable policies, lack of planning, poor enforcement or a failure to focus on the function can result in unintended consequences. These often arise when companies:Fail to follow up with customers in a timely manner when payments are past dueAllow sales reps to override credit limits – and end up suffering losses from bad credit risksNeglect to provide staff with appropriate training on how to deal with late paying customersDon’t pay sufficient attention to the accuracy of their bills, invoices or credit termsAllocate cash payments incorrectly, making it harder to figure out which payments are outstanding All of these issues must be dealt with. In fast-paced environments, it can be difficult to keep up with these and all of the other related demands. That’s where automation can come into play to help with all of this.The Accounts Receivable function is so fundamentally important to any business that it merits the time of finance executives to review it, evaluate best in class approaches and ultimately make changes as required to ensure the function delivers all that it is capable of to the organization.Rethinking the AR process, going digital and enabling a proactive approach to managing the function will free up cash flow beyond expectations. Newly discovered resources can then be deployed to create new products, expand into new markets, train employees, or deliver a better customer experience. All paths leading to increased shareholder value. John McLeod, VP Marketing, VersaPayJohn McLeod joined VersaPay in 2014 and is responsible for creating and delivering the company’s brand and marketing strategy. John was formerly Vice President, Marketing at Desire2Learn, a global SaaS-based learning solutions provider. During his tenure, he was instrumental in its growth from 35 employees to a global enterprise with nearly 900 employees serving 13 million learners. John has been a key member of senior management teams driving growth in both start-up ventures and large technology companies including MetroNet Communications, AT&T Canada, and Allstream. John holds a BBA from Wilfrid Laurier University, an MBA from the Ivey School of Business at Western University and a CPA designation.