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CFOs Are Playing a Vital Role in Business Strategy and Growth

  • 2 min read

Move beyond finance to offer strategic insights into all areas of your business.

CFOs in manufacturing companies have traditionally focused on negotiating supplier contracts and managing risk.

But today, you have a huge opportunity to drive business growth. Since the recession, CFOs have been tasked with managing costs while positioning their companies for future success. During this time, technologies such as automation and cloud analytics have made it possible for you to gain a 360° view of your company and quickly find the data that you need to advise the CEO on the best course of action. Now, CEOs expect big-picture, strategic thinking from you to help drive the business forward

"75% of CFOs said that their role will become more strategic."
– 2018 CFO Sentiment Study

In fact, you may have a larger impact on the business than any other executive. According to a study by Forbes and KPMG, 75 percent of CEOs from high-performing companies said that the CFO would become the most important role in the company.

With your strategic guidance, your manufacturing company can:

  • Prosper in today’s disruptive market
  • Improve the customer experience
  • Leverage technology for a competitive advantage
  • Maintain or increase margins
  • Minimize risks while moving the company forward

As a master of handling complexity, you can provide guidance in every area of the business – from technology to operations to the customer experience. This expertise makes you ideally suited for addressing challenges such as changing buyer expectations and the Amazon effect.

To learn more about the trends shaping the future of manufacturing, grab a copy of our ebook.

About the author

Katie Canton

Katie Canton has been helping companies develop and implement successful social media, content marketing, and marketing communications strategies for more than 10 years. Since joining VersaPay in 2018, she writes on topics such accounts receivables automation, Customer-Centric AR, collections management, and fintech.

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