With COVID-19 having pushed even the most digital-averse businesses to embrace technology, the fundamental course of how B2Bs conduct business will change dramatically over the next few years. 

The B2B Buyer's Experience | Versapay 

Simplify the conversation between buyers and sellers to improve your accounts receivable process. Promote data transparency, real-time collaboration and diverse payment options to build stronger relationships, get paid faster, and drive sales growth.

Reinvent Your Accounts Receivable | Hackett Group | Versapay

For the second year, Versapay has been placed in the Leader's category of the IDC MarketScape for worldwide SaaS and cloud-enabled accounts receivable automation applications for midmarket.

Worldwide SaaS and Cloud-Enabled Midmarket Accounts Receivable Automation Software | IDC MarketScape | Versapay 

Managing receivables can be hard. But it doesn't have to be. Learn how rethinking the experience your accounts receivable team delivers can reduce DSO and more in this report from the Institute of Finance and Management. 

How Delivering a Better Receivables Experience Can Improve a Supplier's Cashflow | IOFM | Versapay

Lack of support from previous vendor led Gemaire to look for alternatives.

Self-Assessment

Worked with the wider Watsco brands to select a solution that would work for all.

Solutions Research

Selected Versapay due to its focus on moving customers online and industry leading client support.

Provider Selection

Promoted the new platform to all customers via marketing messages and prominent display ads on the Gemaire website.

Implementation

Working closely with Client Success Manager to customize reports and push towards 100% customer adoption.

Success Management

Gemaire is a subsidiary of Watsco, Inc., the largest independent HVAC/R distribution company in the world. Founded in 1969, today Gemaire proudly distributes heating, air conditioning, refrigeration equipment, parts, and supplies.

Company Overview

In distribution, sales is everything! Gemaire has improved its sales function by transforming its accounts receivable and payments process. By replacing an old invoicing and payments system with a solution that drives online payment adoption, provides an easy channel to communicate with customers, and unlocks data to help make strategic decisions, Gemaire has reduced its 90+ days receivables by 30%.   In times of economic uncertainty, the ability for customers to make payments online from wherever they are working helps to ensure business continuity and has positioned Gemaire for long-lasting success.

Today

With 65% of customers still receiving printed invoices and only one online payment method available, Gemaire’s AR process was manual, paper-based and time intensive. Onboarding new customers onto the platform was challenging and transitioning COD customers into long-term, lucrative term accounts was a burden.    With over 8,000 active customers and only phone and email available to reach them, Gemaire was struggling to effectively communicate with customers at scale. Little to no in-platform reporting options were available, which resulted in a total lack of visibility into customer payment behavior and an inability to pull the reports required by the CFO.   Gemaire wasn’t getting what it needed from its current provider to effectively serve its customers so with that, and a drive from its parent company to transform legacy processes, Gemaire started to look for a better solution.

The Starting Point

VersaPay | Gemaire Case Study

The Solution

Reducing 90+ Days Receivables by 30% at Leading HVAC Distributor

Through digital transformation and a more customer-centric approach to accounts receivable, you'll gain better visibility and unlock cashflow. Rethink your AR process and deliver a great customer experience. 