About Dan Blackburn

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So far Dan Blackburn has created 2 blog entries.
20 11, 2018

This is Why Your ePayment Project is Failing

2018-11-20T13:47:20+00:00November 20th, 2018|Blog|

I was cleaning out the top drawer of my dresser the other day and came across a sealed box of check books. Isn’t it amazing how the world has changed to a point where in our personal lives we pay for nearly everything electronically? I rarely visit the bank to get cash, and truly can’t recall the last time I wrote a check (as evidenced through the untouched bank of checks I found tucked behind my socks). So, if paying electronically is the norm in our personal lives, why is it so different in our professional lives? While many companies recognize the value of electronic payments (the benefits of which include automated cash application, faster settlement, and more visibility), they have generally failed to materially change how their customers pay them. Writing paper checks is still the most common form of payment in B2B. Further, when business customers actually do Read More

14 06, 2018

Should CFOs Care About Customer Experience?

2018-06-15T08:50:44+00:00June 14th, 2018|Blog|

According to a report by Accenture, 90% of business-to-business (B2B) executives point to Customer Experience (CX) as a critical factor to achieving their strategic priorities. However, only 20% of B2B companies excel at CX, presenting a huge opportunity to capture new revenues by increasing focus on CX and making investments to improve. Conversely, a whopping 80% of B2B companies are at risk if they do nothing, as they will see their revenues bleed away to competitors that make the change. So you may be wondering what does CX have to do with a CFO and why should the CFO care? Isn’t CX a marketing responsibility that belongs to the CMO? Both are great questions and the answers are simple. Most CFO’s will tell you that their top priority is to act as a steward of working capital (WC) and to manage inbound and outbound cash flows, ensuring that their company Read More